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What Is Customer 360?
Customer 360 is a collection of analytics use-cases developed for our customers to understand their customers. They come in handy across the lifecycle of a customer in the evolution from the lead stage to the maturity stage.
B2C businesses across domains have different names for customers. The customer can be a viewer for a media company, subscriber for a telecom company, users for an app company, traveller for a travel company.
Run all the campaigns in parallel by calling the on-demand prediction models. Engagement campaigns need not wait for Acquisition campaigns to complete. A retention program need not be sequenced strictly after a cross-sell program. Customer 360 allows you to execute programs at the right time, and not wait for one campaign to complete to kickstart the other.
The customer moves across multiple phases of the customer journey and gives feedback all along. Capture each of the customer’s action and non-action data points in big data systems to be utilized in enriching the customer profile.
Data from disparate sources like CRM, POS systems, web and app analytics tools, campaign managers, marketing automation tools can be integrated into a data lake and transformed to provide insights.
Customer insights stand-alone is just like a recipe on paper, they are advantageous only if the right ingredients are provided at the required stage in the required shape. We help you integrate the insights (scores, lists, characteristics, metrics) to your systems,
Benefits Of Leveraging Our Data Warehouse Services Include
Algorithms – Neural Networks
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